All Case Studies

Most CEOs approach LinkedIn with good intentions — they post occasionally, share updates, and try to stay visible. And yet, for most, it never becomes a real business channel. LinkedIn is treated as a set of activities, rather than a system designed to generate attention, trust, and ultimately — revenue. This case shows what changes when that shift is made.

In this short video, Diana Guogiene, managing partner of the language-services firm Magistrai, explains what changed after Aurimas Guoga took over marketing leadership — and how clearer strategy, better execution, and focus on quality channels led to a 40% revenue increase and a tenfold growth in qualified inbound leads.

Unexpected value: the fCMO didn’t just “run campaigns” — he rebuilt the entire marketing operation, clarified ROI logic, and even reduced his own fee as the internal leader became confident (true enablement, not dependency). Impressive impact: tripled marketing ROI and cut marketing spend by ~two-thirds while keeping results roughly the same.

Unexpected value: used the fCMO to drive a brand + digital launch (not “more ads”), creating a sharper go-to-market story that translated into revenue quickly. Impressive impact: +56% e-commerce revenue in the first 60 days after launch.

Unexpected value: the fCMO approach started with a forensic “health check” (indexing, speed, analytics, keyword reality) — uncovering basic blockers like the site not being indexed properly, before spending more. Impressive impact: reported 8× traffic increase, pipeline confidence restored, and wasteful spend reduced; includes ROI math framing (e.g., deal values and investment assumptions).

Unexpected value: the fCMO didn’t just “run campaigns” — he rebuilt the entire marketing operation, clarified ROI logic, and even reduced his own fee as the internal leader became confident (true enablement, not dependency). Impressive impact: tripled marketing ROI and cut marketing spend by ~two-thirds while keeping results roughly the same.