Marketing Advisory & Peer Group
Goal: give owners ongoing access to senior marketing judgement and a small, trusted peer circle, without forcing a full-time CMO or constant projects.
We base this on how good advisory retainers and peer groups work in other leadership fields: clear access, clear limits, and a long-term relationship.
Who this is for:
Owners and leaders who:
- Have a basic marketing setup, or
- Have finished a Diagnostic and at least one programme with us
Want a sounding board for decisions, not daily execution
Prefer steady guidance over one-off “projects”
We keep this selective. The value comes from quality of discussion, not from volume.
Upkeep retainer (after programmes)
For clients who have worked through a Diagnostic + Revenue & Demand / Go-to-Market / Brand, and want to keep direction and discipline.
Purpose
Keep the plan alive when daily work returns to the team
Make sure the stack, funnel and campaigns do not drift back into chaos
Give the owner someone senior to call before big decisions
What it includes
Regular review calls (for example, 1 or 2 per month):
- Check key numbers (pipeline, channel performance, cost per customer)
- Decide what to stop, start, and keep
- Prioritise the next month so teams are not pulled in all directions
Light support between calls:
- Questions by email/Slack within agreed bounds
- Fast feedback on important items (large spend approval, agency change, key hire, major campaign)
Quarterly “reset”:
- Adjust targets and main focus areas
- Drop things that do not work, double down on what does
We do not sell hours. The client pays for:
- Access to senior judgement
- Fewer expensive mistakes
- A steady rhythm of review and decision
Possible tiers (internally)
You can define 2 clear levels later, such as:
Standard
- 1 review call/month
- Light async support
Plus
- 2 review calls/month
- Deeper involvement
Pricing stays flat and simple per tier, not “time and materials”.
Consulting-only advisory
For leaders who want ongoing advice but do not yet want a full programme or part-time director.
Typical situations:
Choosing between agencies, tools or key hires
Considering a shift in market, offer or pricing
Feeling uneasy about marketing results but not sure where to start
What it includes:
Again, we keep it anchored in outcomes:
Better decisions on where to put money
Less regret about chosen agencies and tools
More confidence in the direction of marketing and sales
Peer group for owners
For clients who want to learn from other leaders facing similar problems, not only from us.
Structure
Group size: usually 6–10 owners or senior leaders from non-competing companies
Meeting rhythm: monthly or every second month
Format:
- Short input from us (a case, a check-list, a lesson from another project)
- 1–3 members present current challenges or decisions
- Group asks questions, shares how they would handle it
- Clear takeaways written after each meeting
Ground rules
Confidentiality: what is shared in the group stays in the group
No selling to each other
Respect for time: everyone comes prepared and on time
Value for members
Realistic, local examples of what works and what does not
Less isolation – they see that others fight similar battles
Better decisions because they test ideas on peers and a senior marketing lead before moving
How it connects to the business
You can test two models:
Include the peer group for free or at a discount in higher advisory tiers
Offer it as a paid “club” for alumni of core programmes